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lundi, juillet 9 2018

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies download book

Michael Farmer: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies



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Author: Michael Farmer
Number of Pages: 256 pages
Published Date: 15 Sep 2015
Publisher: LID Publishing Inc.
Publication Country: New York, United States
Language: English
ISBN: 9780986079306
Download Link: Click Here
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The advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem". Once the problem is understood, then the author offers corrective solutions. The book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

mardi, février 20 2018

The Paleo Vegetarian Diet: A Guide For Weight Loss And Healthy Living download free

Dena Harris: The Paleo Vegetarian Diet: A Guide For Weight Loss And Healthy Living

The Paleo Vegetarian Diet: A Guide For Weight Loss And Healthy Living



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Author: Dena Harris
Number of Pages: 208 pages
Published Date: 12 May 2015
Publisher: Ulysses Press
Publication Country: Berkeley, CA, United States
Language: English
ISBN: 9781612434438
Download Link: Click Here
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dimanche, février 18 2018

The Bladderwrack Supplement: Alternative Medicine for a Healthy Body download ebook

William Wagner M D: The Bladderwrack Supplement: Alternative Medicine for a Healthy Body

The Bladderwrack Supplement: Alternative Medicine for a Healthy Body



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Author: William Wagner M D
Number of Pages: 26 pages
Published Date: 06 Aug 2015
Publisher: Createspace Independent Publishing Platform
Publication Country: United States
Language: English
ISBN: 9781515374657
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Investing in Emerging Markets: The Rules of the Game download ebook

William Gamble: Investing in Emerging Markets: The Rules of the Game

Investing in Emerging Markets: The Rules of the Game



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Author: William Gamble
Number of Pages: 196 pages
Published Date: 22 Dec 2011
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Country: Berlin, Germany
Language: English
ISBN: 9781430238256
Download Link: Click Here
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samedi, février 17 2018

The Best Ever Book of Money Saving Tips for Somalians: Creative Ways to Cut Your Costs, Conserve Your Capital and Keep Your Cash free ebook

Mark Geoffrey Young: The Best Ever Book of Money Saving Tips for Somalians: Creative Ways to Cut Your Costs, Conserve Your Capital and Keep Your Cash

The Best Ever Book of Money Saving Tips for Somalians: Creative Ways to Cut Your Costs, Conserve Your Capital and Keep Your Cash



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Author: Mark Geoffrey Young
Number of Pages: 106 pages
Published Date: 21 Jul 2013
Publisher: Createspace Independent Publishing Platform
Publication Country: United States
Language: English
ISBN: 9781490342634
Download Link: Click Here
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