Michael Farmer: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
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Author: Michael Farmer
Number of Pages: 256 pages
Published Date: 15 Sep 2015
Publisher: LID Publishing Inc.
Publication Country: New York, United States
Language: English
ISBN: 9780986079306
Download Link: Click Here
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The advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem". Once the problem is understood, then the author offers corrective solutions. The book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.